Post by account_disabled on Mar 6, 2024 23:40:58 GMT -5
Everyone has been talking about CRM - Customer Relationship Management for some time now, but companies are often not able to exploit all its potential. How should they act, therefore, so that the implementation of CRM is truly functional to the company's business? The first step is to think of CRM not just as a technology; CRM , in fact, is a set of ideas, strategies, processes and actors which, working together, make the model effective and efficient ; is a functional model for managing all of a company's relationships and interactions with potential and existing customers. The CRM, therefore, is not limited to an instant photograph (for example, recording the name, surname, email and telephone number of the customer who has just made a purchase), but helps companies manage the "film" of the relationship with users and all the information arriving from the different channels .
It is a data-rich platform that allows teams to deepen their relationships Germany Phone Number with prospects and customers, provide a consistent and consistent experience, simplify processes and improve the work experience at the same time. CRM implementation: the rules to follow CRM is nothing new; companies have been using CRM platforms for several years. To make the most of them, we need a new way of approaching them and using them on a daily basis. In fact, common CRMs really have everything a company needs: multiple features, additional tools and data analysis that companies often don't manage.
Generally, two CRM models can be identified; the first puts the customer at the center and involves the integration of multiple systems to manage the entire life cycle of the data through content, messaging, automotion, reporting and data tools; the second model is built for acquisition : a single marketplace with different applications that seeks to satisfy all of an organization's sales needs. These two types of approaches, however, can give rise to problems: a lack of integration or alignment between the various programs or an inadequate user experience (UX); without forgetting that both custom and sales-oriented CRMs rarely adapt to the evolution of organizations. Precisely for this reason it is necessary for companies to change their approach and not think of the various channels as independent of each other: online and offline are now two sides of the same coin and must be considered at the same level.
It is a data-rich platform that allows teams to deepen their relationships Germany Phone Number with prospects and customers, provide a consistent and consistent experience, simplify processes and improve the work experience at the same time. CRM implementation: the rules to follow CRM is nothing new; companies have been using CRM platforms for several years. To make the most of them, we need a new way of approaching them and using them on a daily basis. In fact, common CRMs really have everything a company needs: multiple features, additional tools and data analysis that companies often don't manage.
Generally, two CRM models can be identified; the first puts the customer at the center and involves the integration of multiple systems to manage the entire life cycle of the data through content, messaging, automotion, reporting and data tools; the second model is built for acquisition : a single marketplace with different applications that seeks to satisfy all of an organization's sales needs. These two types of approaches, however, can give rise to problems: a lack of integration or alignment between the various programs or an inadequate user experience (UX); without forgetting that both custom and sales-oriented CRMs rarely adapt to the evolution of organizations. Precisely for this reason it is necessary for companies to change their approach and not think of the various channels as independent of each other: online and offline are now two sides of the same coin and must be considered at the same level.